SGCI TO ACQUIRE MT&L
By Adnews Staff
SGCI Communications has reached an agreement to acquire MT&L Advertising of Halifax. Details of the acquisition, expected to close Oct. 1, are currently being finalized, according to the companies. A number of MT&L's staff, including founding partner Bill McArthur and creative director Michael Scher, will join SGCI. MT&L's clients include Stanfield's, Maritimes Northeast Pipeline and Hillcrest Volkswagen. SGCI, which has offices in Sackville, NB and Halifax, counts Aliant Telecom, Sabian Cymbals, Nova Scotia Crystal and Business New Brunswick among its clients. No client conflicts have been reported. "A partnership with MT&L Advertising is a wonderful strategic opportunity for us," said David Chambers, president of SGCI. "It provides SGCI with a stronger local presence in the Halifax market, an association with a solid MT&L Advertising pedigree and the services of one of the region's leading consumer brands specialists in MT&L's founding partner Bill McArthur." MT&L Public Affairs is not part of the acquisition. The company has broken off from MT&L Advertising and will continue to operate separately.