CARDCOMMUNICATIONS HIRES HIGH ROAD
By Adnews Staff
Cardcommunications has appointed High Road Communications its public relations agency of record. Ottawa-based cardcommunications provides permission-based e-marketing services. High Road, the company's first agency of record, received the account based on previous work for cardcommunications president Carolyn Gardner. It will be responsible for a strategic media relations program that will begin in Canada market and expand into the U.S., according to High Road managing partner Rick Doyon. The program will aim to raise awareness of cardcommunications and educate marketing professionals and the public about e-marketing.
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