SONY READIES PLAYSTATION 2 ONLINE GAMING CAMPAIGN
By Adnews Staff
Sony Computer Entertainment Canada and Sony Computer Entertainment America will release a network adaptor for the PlayStation 2 game console on Aug. 27. With the device, PlayStation owners who have an Internet connection will be able to play a selection of games online. Toronto-based Sony Computer Entertainment Canada will promote the network adaptor device with in-store materials created by Segal Communications and public relations from Ketchum, which was recently hired as the PR agency for PlayStation in Canada. Other marketing activities will take place later, but no details are currently available. California-based Sony Computer Entertainment America promote the introduction of PlayStation 2 online gaming in the U.S. with print, television and online advertising, in-store materials, promotional events and direct mail.