YAHOO CANADA, MAPLE LEAF FOODS BEGIN JOINT MARKETING CAMPAIGN
By Adnews Staff
Yahoo Canada and Maple Leaf Foods, both of Toronto, have undertaken a joint marketing campaign. A combination of online and offline components make up the campaign, which is in support of Maple Leaf's new chicken sausages. The sausages are produced in Spicy Thai and Sweet Italian flavours. The online marketing portion of the campaign began yesterday. It includes five recipe cards that can be e-mailled from the Yahoo Greetings channel and banners ads on Yahoo Canada's English and French properties. Offline marketing support includes in-store materials such as shelf danglers and recipe cards in approximately 2,000 grocery stores in Ontario and Quebec. These materials promote the sausages and direct viewers to the recipe cards at Yahoo. The campaign was created in-house by Yahoo. Public relations for Yahoo are handled by National Public Relations.