SHOWCASE INTRODUCES NEW ON-AIR LOOK
By Adnews Staff
Alliance Atlantis Communications will introduce a new on-air look for its Showcase channel on Aug. 19. The changes will be incorporated into on-air elements such as station IDs, backplates, menu frames, bumpers and the 40-second openings for the Showcase Revue. The visuals stay with the concept, introduced in 1998, of characters in an urban hotel. The new creative depicts a movie star whose appearance changes through a series of camera flashes, as well as a maid who uses as a remote control to clean a room. The look of the hotel has been updated with darker colours and decor. The station has kept its tagline, "Television Without Borders." Showcase will also re-launch its Web site on Aug. 19. The channel's fall season begins on Aug. 23. Showcase debuted in January 1995.