PEPSI PROMOTES BLUE COLA
By Adnews Staff
A new beverage called Pepsi Blue will become available in Canada this month. The cola- and berry-flavoured soda will sold in 600 ml and 2L bottles. Twelve-packs of cans will be distributed beginning in the fall. The introduction of Pepsi Blue will be promoted with an advertising campaign and sampling. The advertising is being handled by BBDO Toronto. Public relations for Pepsi are handled by Praxis Public Relations of Mississauga. This is one of several new carbonated and non-carbonated beverages Pepsi-Cola Canada Ltd. of Mississauga has introduced this year. Others include Lipton Brisk Lemonade and 7UP Tropical Splash.
« Back Next »
Comments
blog comments powered by Disqus