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FUTURE SHOP HIRES STRATEGIC OBJECTIVES

By Adnews Staff

Future Shop has made Strategic Objectives its public relations agency of record. The Burnaby, BC-based consumer electronics retailer hired the Toronto agency after a competitive review. Previously it handled public relations in-house. Strategic Objectives has already begun developing plans to support Future Shop's national activities such as product launches, DVD releases and new store openings. The retailer currently operates 98 stores in Canada as well as the <http://www.futureshop.ca> Web site. Two additional locations in the Montreal area will open this month.

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