THESTAR.COM OFFERS ALTERAD TOOL
By Adnews Staff
Hewlett-Packard will be the first advertiser on <http://www.thestar.com> to use a new tool called AlterAd. The Toronto Star has teamed up with Whitelabel Technology Solutions to provide advertisers with the application, which allows Flash-based advertising creative to be updated or changed. HP will use the service in its recently launched "Trade In, Trade Up" campaign. Jim Latimer, president of Whitelabel, said AlterAd was developed in response to agency clients who wanted to more easily change ad copy online. Using the program, changes can be made manually or through a network link with the advertiser's data engine. The aim is to reduce the expense and time required to change an online ad.
« Back Next »
Comments
blog comments powered by Disqus