RADIOSHACK AOR SEARCH NEARING END
By Adnews Staff
RadioShack Canada expects to name a new agency of record by the end of the week, according to Lyndsay Walter, vice-president of advertising for the Barrie, ON-based company. Four agencies are on a shortlist for the account: BBDO, Ambrose Carr Linton Carroll, John St. and Gee, Jeffery & Partners. Gee, Jeffery has worked for RadioShack on a project basis for the past year. The winning agency will have both creative and media responsibilities for RadioShack which operates approximately 900 locations in Canada. Walter has assumed a number of duties previously handled by RadioShack's vice-president of marketing Tony Partipilo, who resigned from the company on Friday.
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