FCB TORONTO WINS ONTARIO TOURISM ACCOUNT
By Adnews Staff
FCB Toronto has won the Ontario Tourism Marketing Partnership Corporation's account. The agency had been on a shortlist for the business with BBDO, Palmer Jarvis DDB, Young & Rubicam, Axmith McIntyre Wicht and Publicis. It will handle the organization's domestic and international tourism activities. The domestic portion of the account was previously handled by Axmith McIntyre Wicht and the international portion by BBDO. In related news, the Ontario Tourism Marketing Partnership expects to have a shortlist in its search for an agency to design and produce its publications on Friday.
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