KRAFT CANADA INTRODUCES ICED COFFEE BEVERAGE
By Adnews Staff
Kraft Canada has released a new ready-to-drink iced coffee beverage called The Maxwell House Cafe Iced Cafe. The the product comes in mocha and vanilla flavours. It is an extension of the Maxwell House Cafe line of instant coffee beverage mixes which includes French Vanilla, Suisse Mocha, Irish Creme, Kahlua, Orange Cappuccino, Belgian Hazelnut, Cinnamon Royale, White Chocolate Truffle and Dark Chocolate Truffle. "According to AC Neilson data, iced coffees are becoming increasingly popular and the ready-to-drink coffee category is growing rapidly," said Patti Nakonechny, product manager for Maxwell House Cafe. "Summer is the key season for iced coffee consumption." The drink will be distributed nationally in single servings and six packs.