P.I. INCENTIVES HIRES JIB
By Adnews Staff
Toronto-based P.I. Incentives has hired jib media, also of Toronto, to design its new brand identity. The agency will also be responsible for the company's ongoing advertising. P.I. Incentives represents manufacturers of brand name products to the promotional market. The re-branding is expected to be complete by August. It will be supported by a direct mail campaign and print advertising in early September. Jib received the account through a referral. Previously P.I. Incentives used Direct Focus Marketing Communications of Winnipeg.
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