LABATT GIVES BOOMERANG VODKICE ACCOUNT TO ÉPOXY
By Adnews Staff
Labatt has hired Époxy Communications of Montreal to handle the creative work for its new Boomerang Vodkice. The product is an alcoholic malt beverage with a taste of vodka and lime, according to Jennifer Damiani, communications manager for La Brasserie Labatt. The product debuts today in Quebec. Époxy has worked on a number of brands for the brewer over the last ten years, handling package design and POS materials, said Damiani. This is the first time the agency's work for the brewer will include advertising. Boomerang Vodkice will be promoted with television, print and outdoor advertising.
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