STATE FARM BREAKS WE LIVE WHERE YOU LIVE CAMPAIGN
By Adnews Staff
State Farm Insurance of Toronto has begun a new advertising campaign created by DDB Chicago. The multimedia campaign uses the company's "Like a Good Neighbour, State Farm is There" tagline, accompanied by a new supporting line, "We Live Where You Live." According to State Farm, the campaign is intended to promote the company's commitment to its local customer base and its growing role in financial services. In addition to automobile insurance, State Farm offers a range of life insurance and financial services products. Print, television, radio, direct mail, outdoor and Internet advertising, along with agent sales materials and POS materials, began running on April 15. Media buying for the campaign was handled by Palmer Jarvis DDB of Toronto.