RECKITT BENCKISER SPLITS GLOBAL ACCOUNT
By Adnews Staff
Reckitt Benckiser has appointed EURO RSCG Worldwide and J. Walter Thompson its global advertising agencies. Reckitt manufacturers household cleaning products. Its brands include Lysol cleaner, Dettol antiseptic, Woolite fabric detergent, Calgon water softener, Calgonit and Finish dishwashing products, Vanish fabric treatment, and the Airwick and Wizard lines of air care products. Each agency will be responsible for creative services for the brands it will represent. EURO RSCG will be responsible for fabric, dishwashing and homecare products, while JWT will handle surface products and health and personal care products. "Equity advertising is a major engine of growth and we believe that both EURO RSCG and JWT will contribute greatly to this from their consumer and strategic insights as well as their outstanding creativity and global reach," said Elio Sceti, executive vice-president of category development for Reckitt Benckiser. The appointments conclude a review process undertaken to replace incumbent McCann Erickson. Media planning and buying assignments are not affected by these creative appointments.