HIGH ROAD WINS 2002 CANADIAN NEW MEDIA AWARDS ACCOUNT
By Adnews Staff
High Road Communications has been appointed the agency of record for the 2002 Canadian New Media Awards. The annual event is produced by Toronto-based interactive company Delvinia in partnership with the Department of Canadian Heritage, Telefilm Canada and MultiMediator. The awards, now entering their third year, promote the new media industry by recognizing the accomplishments of Canadian individuals and companies in 12 categories. High Road received the account through a referral. The agency's Toronto office will handle the job. This is the first time public relations for the awards have been outsourced. The 2002 Canadian New Media Awards will take place on May 27 in Toronto. Finalists will be announced on April 29.
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