MAC'S AWARDS BOS TORONTO ONTARIO ACCOUNT
By Adnews Staff
Toronto-based Mac's Convenience Stores Inc. has made Bos Toronto its advertising agency for Ontario. The convenience store retailer also currently uses Bos Montreal in Quebec and Creative Intelligence Agency of Calgary in western Canada. Bos Toronto won the Ontario business following an agency search which also included Vickers & Benson Arnold, Proximity, Ellis Teichman Communications and Campbell, Michener & Lee. Mac's has been without an agency of record for the past two years. Prior to that the retailer used Gee, Jeffery & Partners. Bos Toronto will be responsible for annual marketing planning, brand identification development, strategic counsel, research, creative development and execution of all campaigns. As part of an alliance between Bos and Creative Intelligence Agency, the two shops will work on the account together.