BUDGET PRESENTS OLYMPIC ASSOCIATION WITH DONATION
By Adnews Staff
This week Toronto-based Budget Rent A Car of Canada Ltd. presented the Canadian Olympic Association with $200,000 which has been raised during the company's "Drive to Win" promotion. The promotion, which began Feb. 1, is operating in partnership with Roots Canada and DaimlerChrysler Canada. During the promotion Budget will donate $5.00 from every eligible rental to the association. Customers also receive scratch and win cards which may be good for discounts on Budget rentals or Roots merchandise and gift certificates. The card also includes a ballot customers can use to enter a draw for a 2002 Jeep Liberty. The promotion will run nationally, excluding British Columbia, until April 30. It is being promoted with print advertising in travel-related publications such as enRoute and Travel Weekly. Print advertising, a 15-second radio spot and outdoor and transit creative has also being provided to franchisees for use in local markets. Advertising for Budget is done by True North Advertising of Toronto.