MAPLE LEAF PORK PROMOTES MEDALLION NATURALLY
By Adnews Staff
Maple Leaf Pork is promoting its new Maple Leaf Medallion Naturally pork brand in Ontario. According to the Toronto-based company, this is the first pork product made from pigs fed only vegetable-grains with no animal by-products. Last year Maple Leaf Poultry introduced the Prime Naturally chicken brand, which is made from chickens fed vegetable-grains, vitamins and minerals with no animal by-products or animal fats. Initial promotional activities for Medallion Naturally pork include an in-store sampling program, an in-store recipe magazine and point-of-sale materials. Television advertising, created by Saatchi & Saatchi Advertising of Toronto, will break on April 1 and run to the end of the year. The product line will roll out to other markets later this year. Public relations for Maple Leaf Foods are handled by Fleishman-Hillard.