NEBS BUSINESS PRODUCTS POSTS NEW DM SERVICE
By Adnews Staff
NEBS Business Products of Midland, ON has launched new direct mail service called DirectPost. NEBS is a direct marketing company. Its business products and services are provided online at <http://www.nebs.com> as well as through a 1-800 number. The new DirectPost service was developed in partnership with A&L Mailing Services Inc. of Toronto and is being targeted to small businesses across Canada. According to NEBS, using the DirectPost service, which handles all aspects of the campaign, is as easy as 1-2-3. First the customer chooses a direct mail piece from among a range of standard designed post cards and letters. A third option involves NEBS working with the customer to develop a customer design. The second step includes assembling a mailing list from an existing customer list or from a list rental service provided through NEBS. An unaddressed campaign targeted to a specific geographic area can also be sent out. Lastly the customer chooses a mailing method for the campaign either first class or admail. "Direct mail is not just for big business," said Alison Durtnall, director of marketing for NEBS. "Done properly, direct mail can also be a simple, cost-effective marketing tool for small businesses." Public relations for NEBS are handled by Argyle Rowland Worldwide of Toronto.