IKEA PICKS CRISPIN PORTER & BOGUSKY
By Adnews Staff
Swedish home furnishings retailer Ikea, based in Plymouth Meeting, PA has awarded its North American advertising account to Crispin Porter & Bogusky of Miami, FL. The appointment concludes an agency review conducted through the Boston-based consultancy Pile and Company. It was only a year ago that Ikea hired Carmichael Lynch of Minneapolis to handle the US$50-$60 million account. Crispin was one of three finalists in the review. Berlin Cameron/Red Cell of New York and Goodby Silverstein & Partners of San Francisco were also finalists. Ikea operates 23 stores in North America including eight locations in Canada. A ninth store will open in April in Coquitlam, B.C. Ikea Canada is based in Burlington, ON.
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