L'ORÉAL PROFESSIONAL TO BE TITLE SPONSOR OF TORONTO FASHION WEEK
By Adnews Staff
L'Oréal Professional has signed an agreement with the Fashion Design Council of Canada to be the title sponsor of the council's Toronto Fashion Week. L'Oréal Professional is a division of L'Oréal Canada which makes products for professional hairstylists. The Toronto Fashion Week is an annual event that displays the collections of Canadian designers. The upcoming event, which runs from March 19 to 23, will be renamed "L'Oréal Professional Presents Toronto Fashion Week." It will present collections for the 2002 fall and winter season. L'Oréal Professional's sponsorship will include the provision of marketing and artistic expertise, goods and services and financial support. The division will also provide all hair design for the event. The L'Oréal Paris brand will be the official make-up for Toronto Fashion Week.