COHN & WOLFE ADDS FOUR ACCOUNTS
By Adnews Staff
Cohn & Wolfe has added four clients to its roster in the last month, one in each of the agency's practice areas. Land Rover Group Canada of Mississauga has hired the agency's consumer marketing unit. The account came through a referral from Young & Rubicam, Land Rover's advertising agency, and through a project the agency handled to introduce Land Rover's Freelander model. Cohn & Wolfe's technology practice has been hired by Toronto-based Internet firm Webfeat Inc. The agency will handle projects in the areas of corporate positioning and awareness as well as executive profiling. Club Med has retained the services of the agency's corporate/public affairs practice. The account was picked up through Cohn & Wolfe's international network. The agency will promote Club Med's new fragrance Ocean and will work to highlight aspects of Club Med such its outdoor lifestyles programs and family-focused destinations. Lastly, The Canadian Mental Health Association has hired Cohn & Wolfe's healthcare practice based on a referral. The agency will support the organization with national communications programming.