ECHO ADVERTISING SCORES ICE DREAMS ACCOUNT
By Adnews Staff
Go for Green has hired Toronto-based Echo Advertising and Marketing as agency of record for its Ice Dreams program. Go for Green is an Ottawa-based national non-profit organization that promotes outdoor activity to improve the health of young Canadians. Ice Dreams is a national program that encourages individual Canadians, corporations, municipalities and service clubs to develop outdoor ice surfaces for children's skating. Echo has worked for Go for Green for the past year to set up the program. Go for Green hired Echo based on the work the agency did for Health Canada's SummerActive program. A national campaign began this fall including broadcast, print, in-store and Internet advertising. Echo will be responsible for creative, media buying and sponsorship marketing. Promotional partners of the Ice Dreams program include the NHL, Canoe.ca, The Rink Rake, Health Canada and Kodiak.