KIA CANADA AGENCY REVIEW CONTINUES
By Adnews Staff
Kia Canada Inc. of Mississauga is making progress in its agency review. The carmaker has shortlisted an undisclosed number of agencies from an original list of 14, said Shauna Barker, assistant advertising manager at Kia Canada. Although Barker would not say which agencies or how many have been shortlisted, she did confirm that incumbent Griffin Bacal Volny is still in the running. The Toronto-based agency has handled Kia's advertising since the company entered the Canadian market in March 1999. Shortlisted agencies will make presentations the week of January 14. A final decision is expected by the end of the month.
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