ADDENDUM: ROGERS AT&T WIRELESS HOLIDAY CAMPAIGN
By Adnews Staff
Rogers AT&T Wireless' holiday campaign in Quebec began late last week, consisting of television, print, outdoor and in-store advertising created by Marketel. The creative makes use of a yellow circle as a unifying thematic device, which is intended to focus the viewer on the benefits of various products and special offers. "The overall concept reflects our new flair for style and dynamism," said Gilles Lacoursiere, Quebec president of Rogers AT&T Wireless. "The ads feature on-the-go individuals who use the power of communication to open up a world of possibilities. The TV spot cleverly uses our SMS text messaging service to underline the youth and imagination of the characters as well as of Rogers AT&T Wireless."
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