BENSIMON BYRNE D'ARCY COLLECTS CASSIES GRAND PRIX
By Adnews Staff
The 2001 Cassies awards were distributed in Toronto on Wednesday, and the Grand Prix was picked up by Bensimon Byrne D'Arcy for Molson Canada's "I AM Canadian" campaign. "As judges we find it extremely difficult to pick just one campaign, but we all felt the Molson Canadian campaign hit a home run," said judging chair Esme Carroll, president and CEO of ACLC. That campaign also snagged Gold awards in the Packaged Goods (Beverage) and Most Innovative Program categories. Ammirati Puris collected Gold awards in the Financial Services and Best Launch categories for client Clarica, as well as Gold in the Packaged Goods (Food) category for its Lipton Chicken Noodle work on behalf of Unilever Canada. Taxi Advertising & Design's work on Clearnet PCS for client Telus Mobility won that agency two Gold awards in the categories of General Services and Sustained Success. Holmes and Lee took the Small Budget Gold award for its work on behalf of The Weather Network. LG2 won two Gold awards for its Tourism New Brunswick efforts: General Services and Regional Success. The following agencies won Silver awards: Holmes and Lee for The Weather Network (General Services); LG2 for Tourism New Brunswick (Sustained Success); J. Walter Thompson for Kraft Canada's Kraft Dinner (Packaged Goods (Food)); Gee, Jeffery & Partners for Cincinnati Bell Enterprises (General Services); Saint-Jacques Vallée Young & Rubicam for Les Rôtisseries St. Hubert (Sustained Success); Ammirati Puris for Unilever Canada's Sunlight detergent (Sustained Success); and Ranscombe & Co. for workopolis.com (Best Launch).