ASTRAL TELEVISION HIRES TAXI
By Adnews Staff
Toronto-based Astral Television Networks has appointed Taxi Advertising & Design, also of Toronto, its ad agency of record. Taxi's assignment is to create a strategic advertising campaign for Astral's pay-TV channels The Movie Network, Moviepix and Super Écran. "Taxi has an impressive track record of using innovative creative and solid brand strategy expertise to engage consumers," said Astral's senior vice-president of marketing and sales Domenic Vivolo. "This partnership with Taxi is a good fit for Astral Television Networks and will be an asset in helping us propel our brands to the next level with consumers." The other agencies that had been shortlisted for the account were X Corporation, Echo Advertising & Marketing, John Street and Griffin Bacal Volny, all of Toronto. Advertising for English-language channels TMN and Moviepix was previously handled by Bos, while the account of French-language channel Super Écran was with Apex Marketing. Both of these agencies are in Montreal.