YOUTH CULTURE DEBUTS NEW IDENTITY
By Adnews Staff
Amoeba Corp. has created a new corporate identity for Youth Culture Inc. which includes a new name and re-designed Web site. The Toronto-based media and research company has changed its name to Youth Culture Group. According to the firm, the new name establishes the breadth of its business divisions: Youth Culture Media, Youth Culture Research and Youth Culture Entertainment. Youth Culture Media produces teen magazines Verve and Fuel and accompanying Web sites <http://www.vervegirl.com> and <http://www.fuelpowered.com>. Youth Culture Research offers consulting services, research and Trendscan, an annual survey of Canadian youth. Youth Culture Entertainment produces Bang!, a new show for young men which airs on the CanWest Network.