THORNLEY FALLIS AND ALTITUDE CONCEPTS FORM PARTNERSHIP
By Adnews Staff
Thornley Fallis Communications has entered into a strategic partnership with Altitude Concepts. Thornley Fallis is a Toronto-based public relations and communications company. Altitude Concepts is a Montreal-based firm that creates shows and events. The two agencies first worked together to plan, stage and promote the 2000 Young Entrepreneur Awards. The new partnership will allow each agency to provide its clients with the other's services. "An increasing number of our clients have requested that we integrate special events into the communications programs we develop and execute for them," said Joseph Thornley, chairman and CEO of Thornley Fallis. Thornley Fallis counts Molson, Nike, Maple Leaf Sports & Entertainment, and Prime Restaurants among its clients. Altitude Concepts' clients include McDonald's Restaurants, Bristol-Myers Squibb and Delta Hotels.