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GUINNESS GIVES BEER BUSINESS TO BBDO

By Adnews Staff

Guinness UDV Canada of Toronto has awarded creative responsibilities for its Guinness beer brand to BBDO Toronto. The agency will handle strategic and creative agency of record activities for the brand in Canada. Media planning and buying for the brand will be handled by Starcom. Guinness UDV is the adult drinks subsidiary of Diageo PLC. Its other brands include Johnnie Walker, Smirnoff, Baileys Irish Cream, Malibu and Cuervo.

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