TATTOO WINS CMPA ACCOUNT
By Adnews Staff
Toronto-based tattoo direct + digital has been hired by The Canadian Magazine Publishers Association to handle its direct and digital marketing activities. The association, also based in Toronto, represents the interests of Canadian magazine publishers. It awarded its business to tattoo after using the agency on a project basis for the past year. Previously direct and digital marketing activities were handled in-house. Other tattoo clients include American Express, AOL, Canada Post, Pfizer Canada and President's Choice Financial. The agency was founded just over a year ago by president Cheryl Young, chief creative officer Fransi Weinstein and vice-president of digital marketing Sharon Zillmer.
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