IKEA PROMOTES OPENING OF BIGGEST CANADIAN LOCATION
By Adnews Staff
Ikea Canada, based in Burlington, ON, opened its new Toronto location yesterday. Located at The Queensway and Kipling Avenue, Ikea Etobicoke is the first new Canadian store the furniture retailer has built in ten years. The 330,000 square foot location will be promoted by its own radio station. Ikea Radio will broadcast news and promotions at AM1700 for six-kilometre radius around the store. An interactive contest in The Toronto Star and online also led up to the store's grand opening event. Giveaways, activities and promotions are also planned to support the new store during its opening week. Event planning management surrounding the store's opening was handled by GA & Associates of Montreal. Collateral materials were created by iCandy of Toronto. Public relations are being handled by Ashworth Associates, also of Toronto.