NATURAL CONVERGENCE NAMES HIGH ROAD AOR
By Adnews Staff
Natural Convergence Inc. has named High Road Communications its public relations agency of record. The Ottawa-based software company, which opened in April, develops Web-enabled IP voice services for small businesses. High Road is the firm's first agency of record. The account will be handled by High Road's Ottawa office with some support from its San Francisco office. The agency will introduce Natural Convergence to North American business and trade media and develop an overall PR strategy. Natural Convergence awarded its account to High Road based on a referral.
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