ABSOLUT VODKA LIGHTS THE WAY IN LOS ANGELES
By Adnews Staff
A new billboard for Seagram's Absolut Vodka is lighting Los Angeles. In response to recent electrical blackouts in California, Seagram has created an outdoor ad called "Absolut Alternative" in the form of an Absolut bottle made up of solar panels. The billboard captures solar power during the day and uses it to illuminate the words "Absolut Alternative" at night. The 50ft x 18ft board will run for six months on Sunset Boulevard near Sweetzer Avenue. Advertising for Absolut is done by its worldwide agency of record TBWAChiatDay.
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