CATHAY PACIFIC PROMOTION TAKES OFF IN SEPTEMBER
By Adnews Staff
Cathay Pacific Airways begins a new promotion on September 1 during which passengers who purchase round-trip business or first-class tickets to Hong Kong will receive a Compaq iPAQ Pocket PC handheld computer. The promotion targets business passengers who will depart from Toronto or Vancouver, Cathay Pacific's two Canadian gateway cities. Passengers participating in the promotion who are also members of AAdvantage, American Airlines frequent flyer program, will also receive up to 25,000 bonus miles. The Hong Kong-based airline is supporting the promotion with print advertising in English, French and Chinese language newspapers and magazines. Advertising is being handled by MacLaren McCann of Vancouver.
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