MCAUSLAN BREWING TEAMS WITH TRIO OF RETAILERS FOR SUMMER PROMOTION
By Adnews Staff
Montreal-based McAuslan Brewing has teamed with music retailer Archambault, computer software bookstore Camelot and English bookstore Paragraphe Bookstore in a summer promotion to run during July and August. Consumers in Quebec will receive three $2 coupons good for any item at the Archambault, Camelot and Paragraphe bookstores. The coupons will be inserted in all McAuslan brands including St.-Ambroise, Griffon, Frontenac, Apricot Wheat Ale and Mystique Cider. The promotion is being supported with specially marked packaging as well as with in-store displays and materials created by Kelly+Aylen of Montreal. Kelly+Aylen is also providing public relations support.
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