EDELMAN ADDS BEST BUY TO CLIENT ROSTER
By Adnews Staff
Best Buy Co., Inc. of Minneapolis, MN has hired Edelman Public Relations Canada to assist in the company's expansion into the Canadian market. Best Buy is a specialty retailer of consumer electronics, personal computers, entertainment software and appliances. In the U.S. the company works with a number of public relations agencies. Edelman won the Canadian business following a review of six U.S. and Canadian PR agencies. Edelman will be working on a number of initiatives leading up to the opening of Best Buy's first Canadian stores in the fall of 2002. In British Columbia Edelman will be working with Vancouver-based Barr & Wilcox Group. The two agencies are also working together on another U.S. brand moving into the Canadian market; that of KremeKo, the Canadian operation of Krispy Kreme Doughnuts Corporation of Winston-Salem, NC, which plans to open 32 locations over the next six years.