MAXION PROMOTES GAMMA E
By Adnews Staff
Maxion Nutrition of Markham, ON, is planning a number of marketing activities to support Gamma E, a component of Vitamin E the company distributes. Theo Pypker, president of Maxion, said Gamma E has been found to be effective in reducing the risk of prostate cancer in men. The capsules, launched late last year, are manufactured by Enerex Botanicals of Vancouver. Print advertising in Alive, a health foods magazine distributed in health food stores across Canada, is being supported with a direct mail push to Maxion's 700 retail customers. The company is also promoting Gamma E at Canadian trade shows and with media relations from Hudes Communications International of Thornhill, ON.
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