THURSBY TACKLING BIG ROCK
By Adnews Staff
Thursby & Associates is climbing Big Rock. The Toronto agency, working with Walker Media of Oakville, ON, has been awarded the marketing program for Big Rock beer in Ontario. Calgary-based Big Rock Brewery awarded the branding of its beers in Ontario to Thursby after the agency contacted the brewery. Previously, the limited consumer advertising the brewery did do in Ontario was handled in-house. Thursby will be responsible for branding strategy, advertising and marketing communications. The agency will work with Walker Media in developing a consumer media campaign scheduled to run throughout the summer season. Big Rock Brewery brands available in Ontario include: Traditional Ale, Grasshopper Wheat Ale, Warthog Ale and Kold Lager.