ADAMS SERVES UP GOOD-FOR-YOU SNACKS
By Adnews Staff
Toronto-based confectionery manufacturer Adams Canada has launched a new line of nutrition bars and fruit and yogurt chews called BODYSmarts. The products target the "nutritionally aspirational", those who aspire to eat better, said John Vares, category manager at Adams Canada. BODYSmarts nutrition bars are available in four flavors: double chocolate, chocolate peanut, berry and yogurt, and peach and yogurt. The bars contain 24 vitamins and minerals, six grams of protein and are made with milk chocolate, caramel, fruit and yogurt. BODYSmarts fruit and yogurt chews are also available in four flavors: orange and yogurt, peach & yogurt, citrus and yogurt, and cherry and yogurt. The chews contain either Vitamins A, C and E, or calcium. The bars are available "everywhere candy is sold," Vares said. The chews will be available in stores at the end of February. A multimedia plan to promote BODYSmarts uses the tagline "Think like an adult. Act like a kid" and consists of television advertising, a magazine campaign, Flashmedia posters, a consumer sampling program and a Web site. Billboard advertising in the summer will follow the initial round of promotion. Advertising for BODYSmarts is handled by Bates Canada. The <http://www.adamsbodysmarts.ca> Web site was created by OgilvyInteractive. Both companies are Toronto-based.