REVLON "CAPTURES THE GLOW"
By Adnews Staff
Revlon, based in Manhattan, NY, is promoting its new cosmetics line "Skinlights Face Illuminators" with a global television and print advertising campaign. The line includes lotions, loose powders and stick make-up, and is sold in major drugstores and mass merchandisers. Skinlights Face Illuminators are designed to use natural light to enhance a women's face. According to Revlon, the company will use this line to create a new makeup category called Skin Brighteners. Fifteen-second and 30-second television commercials broke Monday using the tagline "Capture the light. Capture the glow." An international print campaign in major fashion magazines will take place in March. Advertising for Revlon Skinlights Face Illuminators is done by kirshenbaum bond & partners of New York. The campaign will run throughout the year.