MCCANN-ERICKSON HEALTHCARE ACQUIRES CAMERON MCCLEERY
By Adnews Staff
McCann-Erickson Healthcare in Canada has acquired Cameron McCleery Productions, a Toronto-based production company for pharmaceutical marketing in Canada. Financial details were not disclosed. According to McCann-Erickson, the acquisition makes the McCann-Erickson Healthcare Group the largest healthcare communications company in Canada. The new company will operate under the banner McCleery McCann Healthcare. Cameron McCleery will continue in his role as president. Cameron McCleery offers clients such as Merck Frosst, AstraZeneca, Wyeth-Ayerst and the Centre for Addiction and Mental Health, video, animation, publishing and CD-ROM production services. McCann-Erickson Healthcare Group is an advertising and communications company that markets and promotes pharmaceutical, medical and healthcare products. The company is a joint venture between MacLaren McCann of Toronto and Torre Lazur Healthcare Worldwide of New Jersey.