TELETOON AND PLAYSTATION PARTNER IN POWER PLAY PROMOTION
By Adnews Staff
Teletoon and Sony Computer Entertainment Canada's Playstation teamed up in one of the longest running promotions the animation station has ever run. The Teletoon Playstation Power Play promotion features on-air and online components launching each month of the promotion. Two-minute Power Play vignettes unveil insider tips or "cheats" for games and spotlight specific Playstation games. Each vignette will air 16 times throughout the month. Online a Playstation Power Play micro site at <http://www.teletoon.com/contests/playstation/contest_En.htm> has been created that also allows kids to trade "cheat" tips and talk one-on-one using a series of bulletin board postings. The site will also feature pages spotlighting Playstation games. The Power Play promotion includes a monthly contest in which kids can enter to win a Playstation game console and a collection of games. With a new contest each month, kids can re-enter every month throughout the eight month promotion running until May 2001. The vignettes and micro site were created jointly by Teletoon's in-house team, Griffin Bacal Volny and Valis Inc., both of Toronto.