USA WARMS UP TO COLDSWITCH
By Adnews Staff
Coldswitch Technologies Inc. of Richmond, BC has awarded a public relations assignment to USA Ullrich Schade and Associates of Vancouver. Coldswitch designs fiber optic switching and control systems. Marketing communications agency USA, which specializes in the technology sector, was awarded the campaign based on a long-term relationship the agency has had with Coldswitch president and chief executive John Kidder. The one-year campaign will focus on positioning Coldswitch and its subsidiary Lightwave Medical Industries, which designs products for the medical industry, within the photonics industry throughout North America. The campaign is scheduled to break over the next month.
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