JUSTWHITESHIRTS.COM CHATTING WITH IMPIRIC CRC
By Adnews Staff
Toronto-based online retailer Justwhiteshirts.com is communicating with its customers this holiday season using Web chat and collaboration features launched through Impiric's Customer Relationship Centre. Justwhiteshirts.com launched the new features after the company was approached by Impiric' CRC in Toronto. The features offer justwhiteshirts.com customers interactive communications with support staff by clicking on special icons throughout the site. By clicking on an icon, a customer is linked with a representative at the Impiric CRC for a one-on-one Web chat. Representatives can also highlight specific information for a customer by drawing pictures on the Web pages or by guiding them directly to specific Web pages. Public relations for Justwhiteshirts.com is handled by Dasko Communications. PR for Impiric is handled by Cohn & Wolfe. Both of Toronto.