HIGH ROAD SIGNS AVAYA
By Adnews Staff
High Road Communications has been named the Canadian public relations agency-of-record for Avaya Inc., based in Markham, Ontario. Avaya provides communications systems for businesses, government agencies and organizations and is the former enterprise group of Lucent Technologies. High Road was awarded the account following a review with one additional unnamed agency. High Road will work with Avaya's corporate communications team in the U.S. to launch initiatives in the Canadian market. Lucent, which has worked with High Road in the past, referred High Road for the review.
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