TOYOTA'S RAV4 SPOT TAILGATES ALL TRUCK CAMPAIGN
By Adnews Staff
Following its first Toyota Truck all-line campaign last month, Toronto-based Toyota Canada is preparing a new television commercial focusing specifically on its redesigned 2001 Rav4 model. The spot is scheduled to run from mid-October through the holiday season in conjunction with the all-trucks campaign. The Rav4 creative continues with the "You Belong Outside" theme introduced in the overall campaign, emphasizing that outside does not necessarily mean out in the country. Running in both English and French, the spot will depict young active professionals taking advantage of living in the city. Close-up shots will be incorporated into the 30-second spot to focus on a number of the new features of the 2001 Rav4. Print ads in national and local newspapers as well as auto, business and general interest magazines will support the spot and further highlighting features of the redesigned model. Advertising for Toyota is done by DCC Communications of Toronto.