ZELLERS BABIES TRULY BRAND
By Adnews Staff
Zellers Inc. of Brampton, Ontario is now airing its third series of television commercials supporting the Truly line of private brand products. The two new spots promote the retailer's Truly Baby line. The 15-second bilingual spots broke September 8 for a one month run. "Baby Shower" parts one and two feature a surprise baby shower thrown by the expectant women's office colleagues. The spots are being supported with a two-page spread in the fall issue of Zellers Family magazine and with in-store materials and signage. Advertising for Zellers is done by Ogilvy & Mather of Toronto. Public relations are handled by Buzz Marketing & Public Relations Inc. of Toronto.
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