DDB FORMS NEW TRIBE
By Adnews Staff
New York-based DDB Worldwide has combined its digital units into one professional services company called Tribal DDB Worldwide. The combination was the next natural step in a progression that started two years ago when DDB Digital was launched in North America the company said. Tribal DDB will be based in New York, have 21 offices, 500 employees and will include the following DDB units: DDB Digital in the Asia Pacific, BMP InterAction in the UK, e-scape/Generator in Denmark, DDB Interactive in France and Spain and Heye New Media in Germany. Tribal DDB will offer business consulting, marketing and e-commerce services to its current roster of clients including PepsiCo., ExxonMobil, Anheuser-Busch and Volkswagen. DDB's Vancouver creative team was recently given the task of creating the new Tribal DDB Web site, Rob Whittle, president and COO of Palmer Jarvis DDB Integrated in Canada, said. "This was an excellent testament to the talents of our local team and of our ability to respond to and meet a global assignment," he said in a statement. Plans for Tribal DDB include the opening of additional offices and the conclusion of a number of acquisitions.